Portfolio

Click the project titles to view the full projects.

Market Basket Analysis - Customer Analytics

Applied Market Basket Analysis using the Apriori algorithm to identify frequently bought-together items. Generated data-driven insights for cross-selling, product bundling, and inventory optimization, strategies commonly used in retail and e-commerce to increase revenue.

Retail Sales EDA in Python - Consumer & Revenue Insights

EDA - Exploratory Data Analysis

Conducted customer segmentation by age and gender, identifying purchasing behaviors and spending trends across product categories. Delivered actionable insights to optimize pricing strategies, improve customer targeting, and boost sales, demonstrating expertise in customer analytics, marketing strategy, and demand forecasting.

Tech Layoffs Data Cleaning & Dashboard - Workforce & Industry Trends

Cleaned and standardized a Tech Layoffs (2020-2024) dataset using SQL (SQLite3), resolving missing values, duplicate entries, and inconsistencies. Designed an interactive Tableau dashboard to analyze layoff trends across industries, companies, and time periods—skills applicable in HR analytics, workforce planning, and business intelligence.

I will be exploring and sharing more projects on Kaggle linked to Github